Distribution Plan

  For magazines traditional distribution is having the magazine be in super markets, drug stores, transportation outlets, and convenient stores. When you go to the grocery store and your are checking out, all of the new issues about some famous person new recipes or even the gossip going through the press the issues are placed right where you have to look so that one may catch your eye. Magazine companies must distribute their magazines according to what the issues is about. In food stores you mainly see recipe articles or new food diets, anything relating to food that may make you pick that magazine up buy it and subscribe to get the issue every month.
Other magazines like travel or activity may be seen in airports, hotels, near beaches, etc. The distribution is based on the theme based on the target audience and who they want to interest and persuade the most, distributing the issue is the main way to get your magazine out there ad grab peoples eye.
 For distributing my product I am looking to include it within similar magazines with the same target audience. I want my magazine to be distributed into hotels so that the audience can read it and be intrigued. Traditional distribution would work well with my target audience by having my magazines be in stores, hotels, even resorts. The magazines in these stores hotels, etc. will be free to theses companies and ads of these companies will be included in the issues to help distribute not just my product but theirs as well. I would create a mailing list to have sample issues sent out containing just some of the issues for the season which would push the reader into subscribing to the magazine.
  The Magazine will be a seasonal magazine meaning it would only go out every three months. when placings it in hotels it could include ads for the same hotels with more information on them and even coupons. I could work with bigger companies in distributing the magazine by having it be advertised in other states. The 'snowbirds' would be a huge audience since they could subscribe see whats going on during the seasons and plan there trips accordingly. The magazine will encourage people to visit Sarasota.
  Having a website for the magazine will help distribute the magazine also more through out the states. On the sample issues the website is listed at the bottom to also interest the readers to subscribe which will take them to the website and many more issues and information. Having PDF versions of the issues each season will also help with E-readers which goes along with my target audience trying to distribute the magazine through to middle class people.